Design:
Building upon my prior experience working on digital screens at Adidas' flagship store in London, I began with update the existing colour palette, infusing it with inspiration drawn from the Adidas brand, and introduce a continuous motion style that would capture attention and engage customers.

Motion:
To create a dynamic and engaging experience, I developed a continuous motion style. This design choice ensured that there was always something in motion on the screens, maintaining a sense of energy and excitement throughout the store. To enhance the flow and transitions between pieces of information, I incorporated subtle accents and flourishes. These design elements not only added visual interest but also guided the viewers' attention seamlessly from one piece of information to the next.

The final outcome was a set of eye-catching, informative videos displayed on the in-store screens at adidas' flagship store in Hamburg. The continuous motion, updated colour palette, and carefully crafted accents breathed new life into the store's digital displays, creating an immersive and engaging shopping experience.