GSTAR
IT’S YOU.
OWN IT.
Digital Designer & Motion Designer
The G-Star "It’s You, Own It" campaign was an opportunity to celebrate self-expression and individuality. As the design lead, I crafted a striking landing page and cohesive social media content for Instagram and Facebook. The landing page, featuring Ruby Rose, began in black and white to symbolise self-discovery, with colour gradually introduced as users scrolled, reflecting the journey to self-expression and unveiling the product range.
To maintain synergy, our social media content mirrored this progression, starting with monochrome teaser videos that transitioned to vibrant colour, building anticipation for the launch. This thoughtful design narrative engaged audiences and aligned seamlessly with G-Star’s bold message of owning your individuality.
CREDITS
Client
GStar
Agency
Savvy