LIFE BEFORE PLASTIC
Creative Director,
Art Director & Video Editor
Driven by a passion for sustainability, I partnered with Life Before Plastic to bring their mission to life through a dynamic motion project. From scriptwriting and storyboarding to set dressing and final edits, I owned every step of the process. The project celebrated their Salford roots with carefully curated scenes, eco-friendly products, and an authentic, informal style that resonated with their brand identity.
This was a creative challenge like no other—juggling roles as art director, logistics manager, and editor pushed me to grow as a storyteller. The result? A visually stunning, purpose-driven narrative designed to inspire action and reduce plastic waste, shared across web and social platforms.
CREDITS
Client
Life Before Plastic
Videographer
Dave Hackney (DigitalCortex)