LIFE BEFORE PLASTIC

Script:

Our journey began with a powerful script that encapsulated Life Before Plastic's mission: reducing plastic waste and embracing sustainability.

Storyboarding:

Once we had the script in place I was able to develop a storyboard to outline desirable shots and help convey my idea to the client.

Location Scouting and Set Dressing:

We carefully selected locations that firmly placed where the brand came from showing off their Salford roots. We then curated scenes featuring eco-friendly products and dressed their living room to represent an informal interview style. On the day of shoot I was responsible for logistics, getting the team where they needed to be to guarantee we got the shots we required.

Art Direction and Filming:

As the art director I was responsible for shaping the visual narrative of our project. Collaborating closely with our filmographer, we framed shots that highlighted eco-friendly products and captured them in action. The result was a series of visually beautiful slow-mo shots.

Post-production:

In post-production, I edited the footage into a cohesive narrative. Mixed the audio and color grading the footage. I finally exported the final project into a number of sizes and snippets for the client to use across web and social.

This project was a real step out of my comfort zone, where I was the creative mind, the art director, the set dresser, the location scout, the logistics manager and the editor. It pushed my boundaries and made me a better, more well rounded creative.

This project was a labor of love, born out of a shared commitment to sustainability. Through careful planning, creative collaboration, and a dedication to eco-conscious storytelling, we succeeded in crafting a compelling narrative that, hopefully, encourages viewers to embrace a life before plastic.