ADIDAS X
DECATHLON
FW/22

Art Director & Motion Designer

Working on Adidas X Decathlon’s Fall/Winter Football and Running collections was an exciting challenge to turn creative concepts into striking visuals. From mood board creation to storyboard development, I laid the groundwork for a cohesive and compelling narrative. Stepping into the role of art director, I ensured every detail—on set and behind the scenes—aligned with our creative goals, guiding the team and talent to deliver standout moments.

Post-production brought the project full circle as I crafted polished outputs, adding dynamic effects, typography, and grading to craft visuals optimised for multiple formats. This experience showcased the impact of clear creative direction and teamwork in bringing ideas to life.