I'm a creative individual who thrives on the challenge of achieving the best possible outcomes. My true passion lies in effective communication, where I excel at conveying ideas quickly and persuasively.

In my role as a motion and digital designer, I've been deeply involved in every aspect of the creative journey. From the initial spark of an idea to crafting storyboards and designs, all the way through creative development and final delivery, I've been there every step of the way. I utilize storyboards and animatics to shape narratives, offering clients a clearer vision of the creative output. I eagerly embrace client feedback, ensuring their needs are met and that the creative direction remains on track.

Over the course of my career, I've dabbled in a diverse range of motion styles. I've crafted explainer videos featuring vector graphics and characters, brought kinetic typography to life, fine-tuned and edited footage, and seamlessly integrated CGI elements. My content creation spans across various platforms, from grand stadium screens and building projections to nimble mobile banners and social media platforms like Facebook, Instagram, IGTV, and Snapchat.

My journey has been heavily influenced by the fast-paced advertising industry, a realm where I truly thrive. Each day brings a barrage of briefs, ranging from the seemingly simple "Can you just..." to full-fledged campaigns. The key lies in swiftly digesting these requests, prioritising them, and crafting a well-thought-out action plan – a core aspect of my creative prowess.

I consider myself fortunate to work in a field I'm genuinely passionate about. Consequently, much of my free time is dedicated to experimenting with new software, exploring emerging technologies and platforms, and drawing inspiration from the world around me and the people I encounter.